Hollywood, FL – Get into bed for a breast cancer cure at Seminole Hard Rock Hotel & Casino this October! The hotel will be doing its part to raise awareness and funds for this deadly disease by donating proceeds from its Pinktober “Pink Sheets” local guestroom bookings and sales from Pinktober limited edition collectibles to The Breast Cancer Research Foundation.

The “Pink Sheets” offer, part of Hard Rock International’s worldwide Pinktober campaign, offers select guestrooms at Seminole Hard Rock Hotel that will be outfitted in special pink-hued, guitar-embossed Sleep Like a Rock bedding with 25% of the room rate benefitting the Breast Cancer Research Foundation. Rates for the month of October range from $189-$349 per night.

Beginning Monday, September 8, the Hard Rock Café Hollywood will also be offering limited-edition collectible Pinktober pins, key chains and T-shirts that will also benefit the charity. These coveted Hard Rock Pinktober pins dedicated to the cause are ninth in a series and feature a silver, three-dimensional curved hinge covering the body of the guitar, filled with clear rhinestones.

When the hinge is opened, a hot pink acoustic guitar with a pale pink ribbon design – a symbol for breast cancer supporters – is revealed.  The pin also features the powerful message “Stop Breast Cancer for Life” ($12). The pins will be the complimentary turn-down amenity in “Pink Sheets” rooms. 

A black, baby doll ladies T-shirt featuring Hard Rock’s “Love All, Serve All” mantra and the Hard Rock brand logo in black foil across the front center chest, accented with a pink rhinestone-adorned ribbon ($28) and a charm keychain featuring seven charms that capture the spirit of peace, love, life and rock ‘n’ roll – including a pink ribbon, a heart, a peace sign, a microphone, a guitar, a lip print and the iconic Hard Rock logo ($20) will also be available.

Guests will have an added opportunity to contribute additional funds to the Breast Cancer Research Foundation upon checking out.

“Pink Sheets” is part of Hard Rock International’s ninth annual Pinktober breast cancer awareness campaign, a philanthropic initiative created to support organizations in the fight against breast cancer. In addition to donations made through guestroom bookings and sales of collectibles, the company will showcase a series of live music events at Hard Rock establishments around the world.

“Throughout the past nine years, Hard Rock’s breast cancer awareness campaign has helped to raise millions for breast cancer research,” said Sean Dee, vice president and chief marketing officer for Hard Rock International. “Pinktober will unite Hard Rock properties around the world to give back in a big way.”